Best Friends
Best Friends
By Bob Lefavi, PhD, CSCS, CHES
Chairman, Changes Science Advisory Board
YOUR CHILD' S BEST FRIENDS
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People just automatically assume that my children eat great. Your little ones must eat so nutritiously, so go the comments. Well, I' ve got news for you: My children (my wife and I have 3; all under 6 years old) love junk, and I have to continually try to bargain with them so they get at least some good nutrition.
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Oh, don' t get me wrong. I started out with a virtual oath that my children would eat perfectly. With what I knew about the role of nutrition in growth and development, I was well aware that by providing the right amounts of vitamins and minerals I could keep them healthy and growing strong even enhance their performance in school! Unfortunately, what I found was that my background in nutrition doesn' t make me any more capable of getting my children to ingest healthful nutrients; it only makes me more knowledgeable about what could happen if they don' t!
Problem is, they don' t really care what Dad knows about food at this point. They just know what tastes good. And, I don' t know about your children, but mine can be quite stubborn when it comes to eating.
This is the reason why I absolutely make my children chew up two Best Friends a day; they take them at breakfast and the bottles are right out on the table where none of us can miss them. Knowing that they are getting a baseline of good nutrition helps me relax just enough so that I approach their diets in a manner in which they see me working with them in their meals and not against them.
How can I be so confident that Best Friends provides this baseline on nutritional health? Read the label!
In fact, I challenge you to take the Best Friends label and put it alongside any children' s vitamin/mineral formula you find out there. Any one, period. Compare! Note the dramatic differences between Best Friends and the others! Some of them are absolutely pathetic; I could put together a very small and even not so nutritious meal that would have a greater variety and higher levels of nutrients than many children' s vitamins. A limited, very low level of vitamin/minerals does not make a supplement; that' s not what supplementation is about anyway.
This is why Best Friends are larger (they can be chewed) and a child needs to take two of them a day. Is it as easy as getting them to chew up a small, sweet little vitamin in the shape of a cartoon character? Maybe not. But if I' m going to do the best I can for my children, they can get their small, sweet cartoon characters somewhere else.
When it comes to the nutrition they need to be healthy, grow and thrive, they need a potent, complete formula. They need Best Friends. See for yourself!
Nutritional questions regarding Changes products can be submitted to [email protected].